Research Methods

• Qualitative Research
  We are experienced in a wide range of qualitative methodologies and projective techniques, including…
  • In-person focus groups
  • Online focus groups
  • Online bulletin board sessions – asynchronous research
  • Mini-groups, triads & dyads
  • In-depth interviews
  • Hybrid studies, combining qualitative & quantitative protocols
  • Mind mapping
  • Perceptual mapping
  • Psycho drawings

• Quantitative Research
  Datamatix Institute of Research offers traditional quantitative expertise, as well as the power of the Internet and the latest in online questionnaire design and web hosting technology…
  • Mail surveys
  • Phone surveys
  • Mall surveys
  • Web surveys
  • Advertising research
  • Customer segmentation
  • Tracking studies
  • Customer satisfaction & quality measurement
  • Custom methodologies

• Database management
  Is your customer list up-to-date with valid phone numbers and addresses? We can merge it, purge it and make it complete through call tracking and other communication methods. In addition, we can add fields and prepare sorts to make your database even more efficient. Phone numbers that cannot be reached are searched through a nationwide database that is updated continuously. Once the telephone numbers are updated, we call again to verify them and to gather more information. Customers who are no longer with your firm are removed from your current database and held separately. Of course, being able to reach your customers saves you time and money, and in many cases increases customer satisfaction.