The GCC region is flourishing and is the fastest growing area in the world. All this has presented dynamic communication opportunities to the PR and advertising experts globally. The region is also cashing on the benefits of effective communication to build favorable perception, to stand apart from the clutter of brands and to grab significant share of consumer’s mind.

In midst of these facts, with current temporary economic downturn, the responsibility on the PR and advertising agencies and professionals has grown manifold. In order to restore consumer confidence, retain strong reputation and weather the bad times companies are relying on the strategic relationship building with their stakeholders through competent communication channel. The PR and Advertising agencies and the in-house communication departments of the organizations will have to use their resources and capacity to the fullest and be more innovative and creative.

The “GCC PR and Advertising Agency Summit” organized by Datamatix, therefore assumes immense significance in this current scenario. The Summit provides platform to the communication industry experts to discuss and deliberate the future of this industry.

What will be discussed?

The summit aims to bring together the PR and advertising agencies across GCC and have a healthy discussion on the present and future of the communication Industry. In wake of economic crisis the summit provides opportunity to the PR, media and advertising sector to join hands and keep the market sentiments high.

The exclusive Summit will provide a platform to the agencies and their clients to explore, understand, unwind and simplify the complexities of the beautiful world of communications .

The Summit will define the need and approach of effective communication, analysis on the advantages of using PR and advertising tactics, case studies presenting successful implementation of the PR and Advertising strategy, challenges and opportunities for communication industry in the GCC region and pivotal role that this field will play in current crisis situation.

Who Will Attend?

• Government and Ministry officials
• CEO and Senior Management of PR and Advertising Agencies
• Marketing & Communication Department Heads
• Leaders of PR and Advertising Industry Organizations
• Media houses Representatives, Editors, Bureau Chief and Decision Makers
• Industry Experts and Professionals
• Students and Trainees

Why Should you attend?

• Excellent platform to share ideas, forge new business relationships and partnerships
• Opportunity for gaining insights  from the case studies and experts speeches
• Analysis and clear perspective about the future of communication industry in the region
• Understanding the strategies for PR and Advertising Agencies to tackle the financial crisis

Note: Bear in mind that the schedules of high profile speakers are subject to alteration.