What is more important for Conference Delegates?
“Big Names as participants or Sponsors” or “Content”?

It is a welcoming sign the demand for events, conferences and summits in this region is growing at an unprecedented rate. In recent years, we have witnessed a spurt in the number of national, regional and global level conferences and events being held in the Middle East.

One interesting trend that has emerged recently, is that the majority of participants tend to be attracted more by the ‘big names’ attending or top organizations supporting these events than by the issues or topics that are being discussed. People seem to be more concerned with the idea of being amongst powerful people & top organizations attending the event rather than using the opportunity to learn, network and from expert speakers and other presenters.

Is this trend healthy?

Some People are just willing to attend the events in case if top business and public decision makers are their, we suggest you to attend and listen to charismatic and the professional speakers because there are many experts who are knowledgeable and powerful in their own fields but are ‘snubbed’ by participants because they do not know who they are.

This raises the issue of whether the speaker is more important than the content.

Common sense dictates that the content should take precedence over the speaker, because no matter how famous the speaker may be, if his content is not relevant to you or your work, then attending his speech would not make a very big value addition. Ultimately the aim behind attending an informational event is to learn and grow professionally.

If this Region wants to learn, continue to grow and keep up with the competition it needs to address these issues. It needs to learn that a conference made of good content is worth more than one with a few ‘big names’ attending.