The National Brand Building School is an initiative on behalf of Datamatix to nurture and aid in the global success of regional brands from the Middle East. We bring our unique expertise in branding to issues relevant to regional organizations and help them develop their own brand identity.

The school provides a forum for corporate leaders and managers to discuss and develop innovative solutions to global branding in conjunction with academic researchers and brand consultants.

NBBS offers a variety of services and solutions which include training programs, customized programs, consultancy, research reports and insights, and much more.

Our aim is to raise the overall level of brand competence in the region so that GCC and Middle East National brands start competing on an equal footing with international brands.